ST. LOUIS, MO — March 20, 2007 — Donald Trump bans bad breath in the boardroom on the new season of NBC’s “The Apprentice.” Following their successful visit to NBC’s Today Show, leading oral care brand SmartMouth keeps it in the NBC family when they partner with “The Apprentice” for a special task on Sunday, April 1 (10:00-11:00 pm ET).

Tempers will flare and sparks will fly when SmartMouth CEO Dr. Susanne Cohen appears alongside Donald Trump as a judge whose decision will impact the fate of the candidates on one of this season’s most exciting episodes of “The Apprentice.” The electrifying task for this episode sends the candidates to the Los Angeles Times to create a Sunday advertising supplement for SmartMouth Mouthwash. The candidates must create an advertisement that is visually appealing and brand enhancing but the key element to their campaign is to position SmartMouth Mouthwash as the only product available that can eliminate and prevent bad breath — including morning breath — 24 hours a day with just twice-daily use.

”After the huge sales increase SmartMouth saw following our February appearance on the Today Show, I can only imagine the growth and prosperity our company will see after an appearance on a hit show like ‘The Apprentice,’“ said Dr. Susanne Cohen, President and CEO. ”Appearing on national television next to a major business mogul like Donald Trump was a thrill and a half. To witness these sharp candidates create an advertising campaign for our product was even more of a thrill for me personally, and we hope this opportunity will introduce the revolutionary concept of twice a day for 24 hour fresh breath to millions of Americans.“

Contrary to popular belief, you can’t smell your own breath — but everyone else can. Be sure your breath is ready for whatever boardroom you need to face with SmartMouth Mouthwash. One rinse in the morning prevents bad breath all day while one rinse at night allows you to wake up with fresh breath every day. Developed and recommended by dentists, SmartMouth Mouthwash was proven to eliminate and prevent bad breath for 24 hours with just twice-daily use in a double-blind clinical study published by the Journal of Clinical Dentistry in 2004. The result is fresh breath that lasts over 10 times longer than other retail mouthwashes.

About SmartMouth

Zinc ion technology is the foundation of the SmartMouth Mouthwash formulation. SmartMouth was developed by Dr. Marvin Cohen, Chairman of Triumph Pharmaceuticals Inc., and author of the halitosis section of the 1998 Medical Edition of the Encyclopedia Britannica; and Dr. Susanne Cohen, President and CEO. This patented system attacks bad breath in two ways. First, it eliminates any bad breath that already exists in your mouth. Second, its zinc ion technology neutralizes bacteria, preventing them from producing new bad breath for at least 12 hours after each rinse.

SmartMouth Mouthwash is a product of Triumph Pharmaceuticals Inc., headquartered in St. Louis, Missouri. Triumph Pharmaceuticals is dedicated to bringing SmartMouth’s revolutionary, patented, zinc ion technology to the world. Dr. Marvin Cohen, Chairman of the Board and one of the founders of Triumph Pharmaceuticals, is recognized as one of the leading authorities on the etiology, diagnosis and treatment of halitosis in the world and has lectured extensively in the United States, Canada and Europe. Most notably, he is the author of the bad breath (halitosis) section of the 1998 Medical Edition of the Encyclopedia Britannica