Summer ’07 is winding down and the new school year will be starting soon. Shopping season has officially begun as parents, teens and children hit the stores in full force to ensure all are confident head to toe, every sweater, folder and pencil are meticulously chosen. Everything has been taken into account…except the most important aspect of that first impression each new student is about to make: fresh breath!

Making that first impression is pivotal. Don’t expect your fantastic new haircut to make the cut! Don’t expect your shiny new shoes to make the grade. Fresh breath is more important than any trendy new sweater this fall! We all remember the days of wandering the hallways avoiding bullies or mean girls. This fall, don’t be the target of unnecessary cruelty. With SmartMouth Mouthwash, no one needs to be “that” kid this back-to-school season!

Bad breath is everywhere and it’s time to take action against this malicious malady with SmartMouth! Preparing for your triumphant return to school couldn’t be easier. One swish of SmartMouth in the morning and one swish of SmartMouth at night is all you need for an A+ in the fresh breath department. Don’t just get fresh breath…keep it!

Earn your varsity letter in Fresh Breath with SmartMouth Mouthwash. One rinse in the morning prevents bad breath all day while one rinse at night prevents morning breath. Developed and recommended by dentists, SmartMouth Mouthwash was proven to eliminate and prevent bad breath for 24 hours with just twice-daily use in a double-blind clinical study published by the Journal of Clinical Dentistry in 2004. The result is fresh breath that lasts 12 times longer than other retail mouthwashes. No other mouthwash has been proven to last longer than 1 hour!

About SmartMouth

Zinc ion technology is the foundation of the SmartMouth Mouthwash formulation. SmartMouth was developed by Dr. Marvin Cohen, Chairman of Triumph Pharmaceuticals Inc., and author of the halitosis section of the 1998 Medical Edition of the Encyclopedia Britannica; and Dr. Susanne Cohen, President and CEO. This patented system attacks bad breath in two ways. First, it eliminates any bad breath that already exists in your mouth. Second, its zinc ion technology neutralizes bacteria, preventing them from producing new bad breath for at least 12 hours after each rinse.

SmartMouth Mouthwash is a product of Triumph Pharmaceuticals Inc., headquartered in St. Louis, Missouri. Triumph Pharmaceuticals is dedicated to bringing SmartMouth’s revolutionary, patented, zinc ion technology to the world. Dr. Marvin Cohen, Chairman of the Board and one of the founders of Triumph Pharmaceuticals, is recognized as one of the leading authorities on the etiology, diagnosis and treatment of halitosis in the world and has lectured extensively in the United States, Canada and Europe. Most notably, he is the author of the bad breath (halitosis) section of the 1998 Medical Edition of the Encyclopedia Britannica