August 6, 2007. Every summer, people find themselves in the hot halitosis heat with nothing to do. Are you too trying to find a way to fill the gap between the Fourth of July celebrations and Labor Day Weekend? Look no further…because on Monday, August 6th, National Fresh Breath Day is here! National Fresh Breath Day lasts a full 24 hours…and with SmartMouth Mouthwash, your fresh breath can too!

Everyday and everywhere, victims of horrific halitosis suffer from rancid breath-induced loneliness. On the eve of summer’s newest commemoration, it’s time to take action against this malicious malady with SmartMouth! Preparing for what is sure to become summer’s biggest bash couldn’t be easier. One swish of SmartMouth in the morning and one swish of SmartMouth at night is all it takes to arm yourself for a full 24 hours of fresh breath – a necessary tool to attract that perfect summer hottie. Don’t just get fresh breath…keep it!

Summer breeds miracle diets to drop those extra few pounds, but the body conscious need not forget the key to attracting your summer love. Once your hot new bod attracts the perfect stud don’t scare away a hot romance with an offensive exhalation. This summer, bad breath doesn’t have to cramp your style. Don’t just feel confident in your bathing suit – feel confident in your breath! To celebrate National Fresh Breath Day, take a refreshing swim after your refreshing swoosh of SmartMouth - and be worry free. Your summer fling is sure to become your summer love as your breath stays fresh for the entire 24 hour holiday! Remember – with SmartMouth Mouthwash, everyday can be National Fresh Breath Day!

Be sure your breath is ready for National Fresh Breath Day with SmartMouth Mouthwash. One rinse in the morning prevents bad breath all day while one rinse at night prevents morning breath. Developed and recommended by dentists, SmartMouth Mouthwash was proven to eliminate and prevent bad breath for 24 hours with just twice-daily use in a double-blind clinical study published by the Journal of Clinical Dentistry in 2004. The result is fresh breath that lasts 12 times longer than other retail mouthwashes. No other mouthwash has been proven to last longer than 1 hour!

About SmartMouth

Zinc ion technology is the foundation of the SmartMouth Mouthwash formulation. SmartMouth was developed by Dr. Marvin Cohen, Chairman of Triumph Pharmaceuticals Inc., and author of the halitosis section of the 1998 Medical Edition of the Encyclopedia Britannica; and Dr. Susanne Cohen, President and CEO. This patented system attacks bad breath in two ways. First, it eliminates any bad breath that already exists in your mouth. Second, its zinc ion technology neutralizes bacteria, preventing them from producing new bad breath for at least 12 hours after each rinse.

SmartMouth Mouthwash is a product of Triumph Pharmaceuticals Inc., headquartered in St. Louis, Missouri. Triumph Pharmaceuticals is dedicated to bringing SmartMouth’s revolutionary, patented, zinc ion technology to the world. Dr. Marvin Cohen, Chairman of the Board and one of the founders of Triumph Pharmaceuticals, is recognized as one of the leading authorities on the etiology, diagnosis and treatment of halitosis in the world and has lectured extensively in the United States, Canada and Europe. Most notably, he is the author of the bad breath (halitosis) section of the 1998 Medical Edition of the Encyclopedia Britannica