ST. LOUIS — October 9, 2007 — The American Dental Association conducted a search of all published, clinical research regarding mouthwashes, bad breath and halitosis. An independent review of this research shows that: (1) SmartMouth Mouthwash has been clinically proven to provide fresh breath for 12 hours, and (2) NO other mouthwash has been clinically proven to provide fresh breath longer than one hour, verifying SmartMouth’s “fresh breath 12 times longer” claim.

This groundbreaking technology in the oral hygiene field is currently available to consumers everywhere! “Just like unknown Redbull entered the U.S. soft drink market in the late 1990s…and like the Ipod changed the game in handheld devices about six years ago…SmartMouth is quietly and successfully creating brand recognition and gaining market share one loyal customer at a time,” said Benjamin Ola. Akande, Ph. D. and Dean, School of Business and Technology, Webster University. “Getting into well-guarded markets is no game for the faint of heart…and that is exactly what SmartMouth is on the verge of doing - which, I believe, will transform oral hygiene as we know it…by offering a product that we eventually will not be able to live without.”

One rinse with SmartMouth in the morning can prevent bad breath all day; one rinse at night and you can wake up every morning with fresh breath…no more morning breath. This patented zinc ion technology, which was invented at the State University of New York, Stony Brook, is the foundation of the SmartMouth Mouthwash formulation. SmartMouth Mouthwash was developed by Dr. Marvin Cohen, Chairman of Triumph Pharmaceuticals Inc. and author of the halitosis section of the 1998 Medical Edition of the Encyclopedia Britannica and Dr. Susanne Cohen, President and CEO.

Developed and recommended by dentists, SmartMouth Mouthwash is currently available in over 32,000 mass-market, food and drug stores nationwide for an average retail price of $11.50. Please visit www.smartmouth.com for retail locations. For images of SmartMouth Mouthwash, please note the contact information below.

About SmartMouth

Zinc ion technology is the foundation of the SmartMouth Mouthwash formulation. SmartMouth was developed by Dr. Marvin Cohen, Chairman of Triumph Pharmaceuticals Inc., and author of the halitosis section of the 1998 Medical Edition of the Encyclopedia Britannica; and Dr. Susanne Cohen, President and CEO. This patented system attacks bad breath in two ways. First, it eliminates any bad breath that already exists in your mouth. Second, its zinc ion technology neutralizes bacteria, preventing them from producing new bad breath for at least 12 hours after each rinse.

SmartMouth Mouthwash is a product of Triumph Pharmaceuticals Inc., headquartered in St. Louis, Missouri. Triumph Pharmaceuticals is dedicated to bringing SmartMouth’s revolutionary, patented, zinc ion technology to the world. Dr. Marvin Cohen, Chairman of the Board and one of the founders of Triumph Pharmaceuticals, is recognized as one of the leading authorities on the etiology, diagnosis and treatment of halitosis in the world and has lectured extensively in the United States, Canada and Europe. Most notably, he is the author of the bad breath (halitosis) section of the 1998 Medical Edition of the Encyclopedia Britannica