ST. LOUIS — April 17, 2008 — St. Louis based company, Triumph Pharmaceuticals, makers of SmartMouth Mouthwash, has been all over the media during the past year: The Apprentice, The Today Show, Fox & Friends, and The Big Idea with Donny Deutsch, to name a few. Now SmartMouth Mouthwash is set to make its debut on "The Rachael Ray Show," a nationally syndicated talk show. This segment is scheduled to air on Tuesday, April 22nd, 2008 at 10:00am CT on KTVI My Fox St. Louis.

SmartMouth Mouthwash will be a part of a larger segment Rachael Ray occasionally has on her show called the Human Lab. Three separate products will be tested to see if they REALLY do what they claim to do. This time around, the Human Lab will have a fun twist. Each of the people testing out the products will be stars from favorite soap operas! Make sure to tune in and catch what hot star takes the test with SmartMouth Mouthwash. Will SmartMouth make the grade?

"I am so excited that our amazing product is getting the national recognition that it deserves," said Dr. Susanne Cohen, President & CEO of SmartMouth Mouthwash. "I am certain that SmartMouth Mouthwash will pass the test on The Rachael Ray Show with flying colors!"

Developed and recommended by dentists, SmartMouth Mouthwash has been proven to eliminate and prevent bad breath for at least 12 hours in a double-blind clinical study published by the Journal of Clinical Dentistry. The result is fresh breath that lasts 12 times longer than all other mouthwashes, because no other mouthwash prevents bad breath longer than 1 hour. One rinse with SmartMouth in the morning prevents bad breath all day; one rinse at night and you can wake up with fresh breath every day ... no morning breath!

Zinc ion technology is the foundation of the SmartMouth Mouthwash formulation. SmartMouth was developed by Dr. Marvin Cohen, Chairman of Triumph Pharmaceuticals Inc. and author of the halitosis section of the 1998 Medical Edition of the Encyclopedia Britannica; and Dr. Susanne Cohen, President and CEO. This patented system attacks bad breath in two ways. First, it eliminates any bad breath that already exists in your mouth. Second, its zinc ion technology neutralizes bacteria, preventing them from producing new bad breath for at least 12 hours after each rinse.

SmartMouth Mouthwash is currently available in over 32,000 mass-market, food and drug stores nationwide for an average retail price of $11.50. Please visit smartmouth.com/where_to_buy_retailers/stores.php for retail locations.

About SmartMouth

Zinc ion technology is the foundation of the SmartMouth Mouthwash formulation. SmartMouth was developed by Dr. Marvin Cohen, Chairman of Triumph Pharmaceuticals Inc., and author of the halitosis section of the 1998 Medical Edition of the Encyclopedia Britannica; and Dr. Susanne Cohen, President and CEO. This patented system attacks bad breath in two ways. First, it eliminates any bad breath that already exists in your mouth. Second, its zinc ion technology neutralizes bacteria, preventing them from producing new bad breath for at least 12 hours after each rinse.

SmartMouth Mouthwash is a product of Triumph Pharmaceuticals Inc., headquartered in St. Louis, Missouri. Triumph Pharmaceuticals is dedicated to bringing SmartMouth’s revolutionary, patented, zinc ion technology to the world. Dr. Marvin Cohen, Chairman of the Board and one of the founders of Triumph Pharmaceuticals, is recognized as one of the leading authorities on the etiology, diagnosis and treatment of halitosis in the world and has lectured extensively in the United States, Canada and Europe. Most notably, he is the author of the bad breath (halitosis) section of the 1998 Medical Edition of the Encyclopedia Britannica